New Ways to Communication Useful Recycling Information on Labels
Efficiently informing consumers on how and what to recycle is very important nowadays. Labeling is definitely the best to achieve this. That’s why North Carolina’s sustainability nonprofit GreenBlue has released a new report, Labeling for Package Recovery, and announced details for a 2012 national pilot of the new Packaging Recovery Label System, a voluntary label developed by the organization’s Sustainable Packaging Coalition (SPC) to communicate to consumers how to recycle a package after its use.
The goals of the labeling system are to reduce confusion for consumers with clear instructions on how to recycle a package after its use, and to develop a consistent, accurate labeling system for companies that adheres to the Federal Trade Commission (FTC) “Green Guides” and uses nationally accurate recyclability data.
So far, ConAgra Foods, Costco Wholesale, Microsoft, REI, and Seventh Generation have agreed to implement the label on select packaging nationwide starting in 2012
“We believe this label will create a harmonized system that will help consumers and companies contribute to more effective resource recovery”, said GreenBlue Project Manager Anne Bedarf
GreenBlue has launched a website for consumers as part of the labeling system: www.how2recycle.info, which provides information on how to check locally, as well as information for local governments and companies interested in getting involved. Following the conclusion of the pilot phase, the label will be available to any interested companies to use.
The labeling system has received support from numerous state and local governments addressing recycling challenges. “We strongly believe that recycling programs across the country and the general public’s commitment to recycling behavior will greatly benefit from a clear and sensible package labeling framework,” said Scott Mouw of the North Carolina Department of Environment and Natural Resources, noting the support of the state for the effort.
The Labeling for Package Recovery report is available free to download at: www.greenblue.org/publications.
SOURCE Virtify, Inc
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